Cambridge SEO, Google Ads and Web Analytics Expert

Hellooooo. My name’s Tom, I’ve been making and marketing websites since 1995 when I was first introduced to HTML at school. I’ve been a digital marketing consultant for 15 years. I’ve been doing search engine optimisation and web analytics professionally since 2007, and running Google Ads (other versions of PPC are available) since 2009. I provide SEO services and more in Royston, Hertfordshire (just outside Cambridge) but can work remotely with anyone across the UK.

Apart from being a seasoned search engine marketing expert, over the years I’ve worked on/with some of the UK’s best known brands [1] in a variety of roles [2] across a load of different verticals [3]. I also have experience with a bunch of different technologies [4].

I can help if you have a search engine visibility problem, need your web analytics looking at, want to ask questions of your business data but don’t know where to start. If you just need an experienced head to come in and have a chat about where you should be headed that’s cool too, no strings.

I only work on things I know I can improve. If it’s over my head or the problem is not one I can fix, I will tell you, but I’ll still give you some tips. If I can improve things, I will do it as efficiently as possible.

I also provide white-labelled SEO services in case you an agency looking for additional ongoing or ad hoc resource to support your team.

Final thing: I prefer working with small to medium-sized businesses, because the people who work there are more likely to have skin in the game, they can work faster because they aren’t held up by red tape, and because it’s easier to make a tangible impact (and that’s what drives me — problem solving and optimisation).

[1] The BBC, O2, Compare the Market, Three Mobile, IHG, American Express, HSBC, DIageo, ActionAid, Guide Dogs, RIAS…
[2] SEO, PPC, online/offline media planner, display advertising buyer, data analyst, data scientist, data engineer, BI analyst, content creator, journalist and blogger
[3] Telecommunications, third sector, banking and finance, tourism, academic publishing, news publishing, FMCGs…
[4] Google Cloud Platform, Amazon Web Services, Python, R, SQL, Tableau, Linux…

Latest blog posts

• What is a digital marketing consultant?
  Good question. There’s probably no one set of skills that defines what a digital marketing consultant looks like, but in general, it’s someone who can look at all or most of your online activity and give you some tips on how to improve, or solve your existing problems. This will typically come with some experience… Read more: What is a digital marketing consultant?
• Ongoing SEO: 6 Areas Where Sustained SEO Leads To Success
  In my previous post about ongoing SEO vs “SEO-ready” sites I only had a short-ish section about why SEO is a task that is never really over (the exception being perhaps if you are doing SEO for marketing campaigns, more on that another time). Here I’m going to add a bit more detail on why… Read more: Ongoing SEO: 6 Areas Where Sustained SEO Leads To Success
• Google Magi: what chatbot AI/powered search means for SEO/PPC
  The New York Times recently reported some of the commotion around Google Magi and the tech giant’s attempt to catch up with some of the developments by Microsoft who introduced AI to their Bing search engine. Naturally anything to do with big changes to search gets the SEO/PPC community whipped up into a bit of… Read more: Google Magi: what chatbot AI/powered search means for SEO/PPC
• “SEO-ready” websites vs ongoing SEO
  Introduction (Edit: I recently posted in more detail about ongoing SEO as I’ve noticed more and more small businesses hoping that there is a “one-off” way to fix search engine visibility.) Search engine optimisation is generally seen as the process of optimising a website’s content and structure to increase its visibility and ranking on search… Read more: “SEO-ready” websites vs ongoing SEO
• SQL Tips and Tricks
  Why make a list of SQL tips? This is going to be an ever-growing list of SQL tips, shortcuts that I find useful day-to-day. I don’t claim to be the best at SQL but I figure if I keep track of some useful techniques and ideas here then it won’t hurt! The idea originally came… Read more: SQL Tips and Tricks